on-page SEO
On-Page SEO
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On-Page SEO

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On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Elements of on-page SEO include:

  • Title tags
  • Internal links
  • HTML code
  • URL optimization
  • On-page content
  • Images

 

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WHAT is on-page SEO?

On-page SEO refers to the optimization of website structure and content ‚Äď anything that is¬†on the page¬†(as opposed to off-page SEO).

If you imagine Search Engine Optimization as a bowl of soup (our favorite metaphor), the off-page SEO covers mostly link building and on-page SEO covers these two aspects:

  • content
  • technical stuff

seo-soup

HOW to do on-page SEO?

Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page success factors and techniques.

WHY should you work on the on-page SEO?

Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic.

Unlike off-page SEO, on-page SEO is fully under your control.

WHEN should you do on-page SEO?

Some things require a one-time setup when starting with the website (e.g. page structure, HTTPS, website speed optimization), other activities are needed every once in a while ‚Äď you need to take on-page optimization into account every time you publish a new blog post.

On-page SEO should be done even if you rank #1 in the search results because SEO is an ongoing process.

WHO should be doing on-page SEO?

Any website owner, blogger, online marketer, or SEO specialist. In fact, anyone trying to rank a website in search engines.

WHAT are on-page SEO factors?

On-page optimization consists of many steps.

Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website.

On-Page SEO elements

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