WHAT is on-page SEO?
On-page SEO refers to the optimization of website structure and content – anything that is on the page (as opposed to off-page SEO).
If you imagine Search Engine Optimization as a bowl of soup (our favorite metaphor), the off-page SEO covers mostly link building and on-page SEO covers these two aspects:
- technical stuff
HOW to do on-page SEO?
Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page success factors and techniques.
WHY should you work on the on-page SEO?
Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic.
Unlike off-page SEO, on-page SEO is fully under your control.
WHEN should you do on-page SEO?
Some things require a one-time setup when starting with the website (e.g. page structure, HTTPS, website speed optimization), other activities are needed every once in a while – you need to take on-page optimization into account every time you publish a new blog post.
On-page SEO should be done even if you rank #1 in the search results because SEO is an ongoing process.
WHO should be doing on-page SEO?
Any website owner, blogger, online marketer, or SEO specialist. In fact, anyone trying to rank a website in search engines.
WHAT are on-page SEO factors?
On-page optimization consists of many steps.
Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website.